Aug 1, 20236 minLocalization: 4 things to considerLocalization can drive up costs pretty steeply. So it’s important to think about some key things up front.
Jan 25, 20211 minFeatured in CMSWire: How to Handle Customer Experience During a Merger or AcquisitionMergers and acquisitions can present many challenges. Among those is: how do you maintain – or even improve – customer experience?
Jan 25, 20212 minDon't "just put it online"!Leaders need to consider the customer journey when moving things online.
Jan 25, 20211 minFeatured in NJ Tech Weekly: Untangling Features to Improve Customer Experience & Company GrowthI'm pleased to have been featured in NJ Tech Weekly, explaining how to get out of constant MVP mode.
Jan 22, 20211 minWhat makes a website effective?The most effective websites are woven into an organization’s overall customer experience.
Jan 22, 20211 minWould you use a great app if the service is bad?The other day, a friend posed a question: if you use a great app, but the service behind the app sucks, would you still use the app?