When you have a lot of content contributors – people creating content and adding that content to digital channels – you need a way to keep them all on the same (metaphorical) page. When they’re all in different departments and different countries, with different skill levels, working on separate but interconnected sites, in multiple languages, things can devolve into chaos pretty quickly. Laura Stringer shares a how-to guide to building a community among your editors.
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Featured in NJ Tech Weekly: Untangling Features to Improve Customer Experience & Company Growth
Tech companies exist in a competitive, rapidly changing space. Any company with a software offering has to provide the features their customers want, the features their customers don’t yet know they need and the features that will help them “keep up with the Joneses” and thus stay in the game. Over time, without careful planning, those features can pile up and get tangled to the point where they’re causing problems. Instead of making customers happy, they get in the way of usability, customer experience and company growth. To develop software that enables growth, rather than hinders it, companies must address […]
Continue ReadingUnderrated benefits of an effective DAM program
Check out why I think a good digital asset program is a must!
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