What makes a website effective?

I was recently asked what makes for an effective website. Here’s my answer. What would you add? Effective websites adhere to three key principles. A website needs to look good – meaning attractive, professional, and reflective of overall brand standards. It needs to work well: fast performance speed, mobile-friendliness, and […]

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CX Considerations for Website Redesigns

It’s a good idea to consult a customer experience professional when embarking on a website redesign. Here’s why CX should be an integral part of your website project. A website redesign project should involve a visual designer (obviously), developer, project manager, content writer, UX designer – all the usual suspects. […]

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