Big companies have big websites. And leaders of those websites are focused more than ever on experience – how visitors move through the site to accomplish whatever they’re trying to do, and how those visitors feel as they do it. Experience is not just a buzzword; it’s a new(-ish) way of thinking about how to serve customers, and it’s top-of-mind with business leaders for many good reasons.
But seldom do I see the same level of care and attention paid to operations, and that’s a shame. Because the best experiences in the world can’t get that way – and certainly can’t stay that way – without top-quality operations.
Read my latest guest blog post, Experience and Operations: Better Together at Boye & Co.