How to go to market faster

A few years ago, I was in charge of the flagship website for a Global 1000 company. The biggest challenge? The sheer number and diversity of stakeholders. Six-plus teams in North America alone, and more than that in other regions, updating content and asking for new or updated features and […]

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Design Systems

A design makes your website attractive, professional, and memorable. A design system does all that PLUS creates efficiencies for your development team, eases governance, and empowers your editors. The need to implement a solid design system has been one of my personal crusades over the years. As content management systems […]

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Technology Topics

It’s easy to push off anything technical to IT. However, many of the decisions you make as a Marketing or Experience leader will impact how well IT can do their jobs. At the end of the day, enterprise websites are a specialized software product. That means technology plays a critical […]

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Laura is officially a CMS Expert

I’m honored to have been invited to join the Boye & Co. CMS Experts group as an official member! This is a small, tight-knit group of professionals who spend their days analyzing, improving, and working with the models and systems that drive content. There is always an engaging and spirited […]

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