So your devs are underwhelming

So your devs are underwhelming. They’re getting part of the way there, doing solid work, but then just not quiiiiiite meeting expectations. Maybe they’re not doing as much testing as they ought to be, or what they’ve built doesn’t match the designs exactly. A product manager in a community I […]

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How to go to market faster

A few years ago, I was in charge of the flagship website for a Global 1000 company. The biggest challenge? The sheer number and diversity of stakeholders. Six-plus teams in North America alone, and more than that in other regions, updating content and asking for new or updated features and […]

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Design Systems

A design makes your website attractive, professional, and memorable. A design system does all that PLUS creates efficiencies for your development team, eases governance, and empowers your editors. The need to implement a solid design system has been one of my personal crusades over the years. As content management systems […]

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Technology Topics

It’s easy to push off anything technical to IT. However, many of the decisions you make as a Marketing or Experience leader will impact how well IT can do their jobs. At the end of the day, enterprise websites are a specialized software product. That means technology plays a critical […]

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Laura is officially a CMS Expert

I’m honored to have been invited to join the Boye & Co. CMS Experts group as an official member! This is a small, tight-knit group of professionals who spend their days analyzing, improving, and working with the models and systems that drive content. There is always an engaging and spirited […]

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