Happy Birthday to Ninth Fourth!

A year ago this month, I launched my independent consulting business, bringing over 20 years of experience to help companies make the most of their digital products and initiatives, and it was the best decision I’ve made in a long time. In the last year, I’ve used a larger portion […]

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What makes a website effective?

I was recently asked what makes for an effective website. Here’s my answer. What would you add? Effective websites adhere to three key principles. A website needs to look good – meaning attractive, professional, and reflective of overall brand standards. It needs to work well: fast performance speed, mobile-friendliness, and […]

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