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Don’t “just put it online”!

More and more corporate leaders are moving their business processes and customer touchpoints to digital. On the whole, that’s great: digital experiences are what customers expect, and after an initial investment, they tend to be more efficient and less costly than traditional processes. However, leaders need to consider the customer […]

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Happy Birthday to Ninth Fourth!

A year ago this month, I launched my independent consulting business, bringing over 20 years of experience to help companies make the most of their digital products and initiatives, and it was the best decision I’ve made in a long time. In the last year, I’ve used a larger portion […]

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What makes a website effective?

I was recently asked what makes for an effective website. Here’s my answer. What would you add? Effective websites adhere to three key principles. A website needs to look good – meaning attractive, professional, and reflective of overall brand standards. It needs to work well: fast performance speed, mobile-friendliness, and […]

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