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Don’t “just put it online”!

More and more corporate leaders are moving their business processes and customer touchpoints to digital. On the whole, that’s great: digital experiences are what customers expect, and after an initial investment, they tend to be more efficient and less costly than traditional processes. However, leaders need to consider the customer […]

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Happy Birthday to Ninth Fourth!

A year ago this month, I launched my independent consulting business, bringing over 20 years of experience to help companies make the most of their digital products and initiatives, and it was the best decision I’ve made in a long time. In the last year, I’ve used a larger portion […]

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