Getting the most from your CMS: Embrace Your Content Editors

Embrace Your Content Editors

A content management system (CMS) can be a significant investment of time and dollars. The key benefits are that it puts content editing in the hands of the people who are experts in that content, and that developers can work more efficiently to create one set of functionality. Those benefits […]

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Getting the most from your CMS: Know Your Content

Know Your Content

A content management system (CMS) can be a significant investment of time and dollars. The key benefits are that it puts content editing in the hands of the people who are experts in that content, and that developers can work more efficiently to create one set of functionality. Those benefits […]

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Design

CX Considerations for Website Redesigns

It’s a good idea to consult a customer experience professional when embarking on a website redesign. Here’s why CX should be an integral part of your website project. A website redesign project should involve a visual designer (obviously), developer, project manager, content writer, UX designer – all the usual suspects. […]

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CX for digital transformation

Doing a Digital Transformation? Here’s why you need CX.

Digital transformation is on a lot of organizations’ minds. And as you undertake a digital transformation, you’ll benefit immensely from engaging the right customer experience designer. Here are some reasons why: Digital transformation is business transformation The term “digital transformation” means different things to different people. For some, it’s purely […]

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photo of business people

Customer Experience for B2B? Absolutely.

Customer Experience was long considered a priority solely for B2C companies. There are several reasons for this – not least of which is that the complexity of many B2B buying processes and relationships makes CX look “hard”. So… why is customer experience important for B2B companies? A better question would […]

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