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Product Management Insights

There are some tough, expensive lessons to learn when trying to bring a software product to market, and facing them can be daunting!


We sat down with 10 founders and heads of product to learn how they approach product management and distilled their advice and feedback into a few key areas. We asked them about managing risk, what’s keeping them up at night, and the often-underestimated value of soft skills. 


Their responses are both provocative and wide-ranging, but there was one thing on which everyone seemed to agree: Product management is of critical importance to the success of a product company.

Download the full paper!

Ninth Fourth is a boutique advisory firm focused on product management. We help clients define, create, scale, and champion their software products. To learn more, visit our website.

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