Featured in NJ Tech Weekly: Untangling Features to Improve Customer Experience & Company Growth

Tech companies exist in a competitive, rapidly changing space. Any company with a software offering has to provide the features their customers want, the features their customers don’t yet know they need and the features that will help them “keep up with the Joneses” and thus stay in the game. Over time, without careful planning, those features can pile up and get tangled to the point where they’re causing problems. Instead of making customers happy, they get in the way of usability, customer experience and company growth. To develop software that enables growth, rather than hinders it, companies must address […]

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5 Reasons No One’s Using Your New System

It took months of work and a significant chunk of the budget, but it’s finally here: your new system. Could be a website, an internal tool, an ordering platform. Whatever it is, it’s the latest and greatest. Except usage isn’t anywhere near what it should be. People just… aren’t using it. Why not? How could we have avoided this, and is it fixable now? 1. It was the wrong thing to build Requirements analysis and user research are not for the faint of heart. It’s easy to listen to people rattle off a list of what they want. It’s harder […]

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What makes a website effective?

I was recently asked what makes for an effective website. Here’s my answer. What would you add? Effective websites adhere to three key principles. A website needs to look good – meaning attractive, professional, and reflective of overall brand standards. It needs to work well: fast performance speed, mobile-friendliness, and no (or very few) errors are all ticket-to-entry in 2019. Last but definitely not least, an effective website has great user experience. UX is a combination of looks, function, organization, and coordinating the site to accommodate what visitors are trying to achieve, so that the overall impression is positive and […]

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UX problems? Do a quick assessment.

Does this sound familiar? Employees hate an internal system they have to use, because they can’t get it to do what they need. Or more troubling, customers are complaining that your portal is too hard to use. They can’t find anything, the options they need aren’t there, actions take too long. And the worst news of all: they’re going to the competition. Maybe you’ve been reacting to this sort of news by updating your systems. Adding new features, enhancing sections, redesigning parts here and there. Or maybe you’re ready to scrap the whole thing and start from scratch. It’s frustrating […]

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