Software product advising so you can think clearly, move quickly, and grow your business.


Use this free risk plan template and prevent disaster.

Risk is everywhere, and staying ahead of it is hard.


Because anything can change at any time, founders and product leaders need to be acutely aware of risks and have mitigation plans in place. Use this free template to plan how your company will get ahead, and stay ahead, of risks to your product and your business.

We solve product problems.

Clients call on us when they’re wrestling with a product that is hindering growth and they just can’t seem to get their hands around it,

When they’re inundated with ideas and tasks and need help pinpointing the way forward,

When they’re planning a period of high growth and want to ensure their experience and operational landscape will enable that growth,

When they are planning to create a new product or launch a major new release and want to set it up for success.


We’re great at unravelling really tangled situations. Call us when the problem seems too complicated to break apart.

We're good at a lot of things.

Product discovery, ideation, scoping

Requirements analysis & prioritization

User-centered design thinking & UX architecture

Software development life cycle & product management programs

Roadmapping & scaling

Team management, conflict resolution, storytelling, communication

Portfolio management


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We'd love to hear from you!

To learn how Ninth Fourth can work with you to level up your product - and your business - please contact:


Or book a call with our founder and principal, Laura Stringer, at your convenience: